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Topic 01: Review of Basic Concepts
Understanding STP.pdfVivo for future_2.pdfTopic 02: Introduction to Brand Management
Module01_Introduction_Fall2025.pdfChapter01.pdfTopic 03: Brand Elements
Presentation 02_Choosing Brand Elements_elms.pdfChapter 04_Choosing Brand Elements.pdfChapter 11-Brand Architecture.pdfPage updated
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